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POWERGEN 2027 · Jan 19–21 · Salt Palace, Salt Lake City
Your Exhibitor Roadmap
Follow the steps in order — select any stop for details POWERGEN.ES@clarionevents.com
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Step 1: Secure Your Booth Start now – show details Next step: Secure Your Booth Close Secure Your Booth
Step 1 of 6 · Start now
Secure Your Booth
Reach thousands of buyers, specifiers, and decision-makers across every segment of the industry. Secure your booth now to guarantee the best location! Once secured, make sure to visit the exhibitor manual to order materials for your booth.
Meet your Exhibitor Services Team
As your Exhibitor Services Team, we go beyond just support, we’re your dedicated partner every step of the way. We are here to help both preshow and on-site with:
- Connecting you with the right team members; from logistics and booth setup, marketing, electrical needs, and anything else you may need.
- Answering all your questions ahead of time so you feel confident before your arrival, during your time onsite, and post-show.
- Providing real-time assistance onsite, whether you need help coordinating deliveries, adjusting your setup, or any other support you need.
- Troubleshooting any challenges quickly so you can stay focused on what matters – engaging with attendees and making valuable connections.
We are here to make your POWERGEN smooth, efficient, and stress-free. We are looking forward to supporting you!
Breanna & Valerie
Your Exhibitor Services Team
POWERGEN.ES@clarionevents.comOur Partners
Our partners are an extension of our team, bringing creative thinking, technical expertise, and flawless execution to the event.
- The Expo Group: exhibitorservice@theexpogroup.com
- Connections Housing: Powergen@connectionshousing.com
- Insurance: PORTAL@Rainprotection.net
- Registration: powergen-2027@livebuzzreg.com
- Converge+ Lead Retrieval: converge@clarionevents.com
SCAM Warning
Throughout the years, our events have been a target for groups trying to offer all types of services from fictitious hotel arrangements to fraudulent lead generation services.
POWERGEN does not sell, rent, or distribute any database lists, nor do we disclose email addresses. Any statements or offers claiming access to attendee lists are fraudulent. If you receive a message from a source outside of POWERGEN regarding attendee lists, please do not engage or interact with them, and please send our way if you do receive so our legal team can review.
Our approved housing vendor is Connections Housing; any other companies are a scam. Emails from Connections Housing will come from Powergen@connectionshousing.com
Unless an email comes from one of these addresses, it may be a scam, and we ask that you please proceed with caution! If you have any doubts about the authenticity of a communication you have received, please forward it to POWERGEN.ES@clarionevents.com and we can confirm for you.
- @clarionevents.com (overall event updates, Converge and information)
- @mapyourshow.com (exhibitor resource center)
- @livebuzz.com (registration)
- @theexpogroup.com (booth set up, shipping, exhibit services)
- @connectionshousing.com (hotel)
- @rainprotection.net (insurance)
- @rozie.ai (leads)
Our official partners:
- Official contractor:
- Official housing partner:
- Official lead retrieval partner:
- Official registration partner:
- Official insurance provider:
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Step 2: Log In, Register, Book & Promote Discount deadline Dec 21, 2026 – show details Next step: Log In, Register, Book & Promote Close Log In to the ERC, Register, Book & Promote
Step 2 of 6 · Discount deadline Dec 21, 2026
Log In to the ERC, Register, Book & Promote
Complete these five tasks as soon as you can. Select each one to see what to do.
A. Log in to the ERCManage your listing and access your exhibitor tools
Login to your account here (opens in a new tab) to manage your listing, add to it, register your staff and more!
Exhibitor Resource Center
Make the most of your presence. Explore the Exhibitor Resource Center (ERC) for tailored details on your booth package with everything from move-in guidance, registration, lead retrieval and more.
Needs & Objectives
The Needs & Objectives form is completed by exhibitors prior to the event to help us better understand their goals, target audience, and how they plan to engage with attendees. It also gives exhibitors an opportunity to share any questions or concerns in advance so we can provide the best possible support leading up to the event.
B. Register your employeesRegister your booth staff in the ERC
Badge Registration
Exhibitor registration is currently live in your Exhibitor Resource Center. (opens in a new tab) Your booth includes 2 booth staff badges per 100 sq ft of booth space and 2 exhibitor all access badges, regardless of booth size.
C. Book your hotelDiscounted rates through Connections Housing
Hotel Reservations
We partner with Connections Housing to offer discounted rates at nearby hotels. Please be aware of potential housing scams, as other companies may reach out to you. To ensure you receive legitimate rates, we recommend booking only through the links provided on our official website.
D. Promote your presenceFree marketing tools, your online profile and social
Promote Your Presence Digitally
Visit our Free Marketing Tools page to download the official event logo for your print and digital needs, and update your company listing in the exhibitor portal.
Complete Your Online Profile
Visit the Exhibitor Resource Center (opens in a new tab) to update your company description and product categories so attendees can easily find you in the online show directories and in the POWERGEN Mobile App.
Stay Social
Stay connected year-round!
- Follow the show on Facebook (opens in a new tab), Instagram (opens in a new tab), LinkedIn (opens in a new tab), and X (opens in a new tab).
- Keep your own social channels active—post booth updates, product teasers, or behind-the-scenes sneak peeks.
- We often share exhibitor posts, so tag us and use the event hashtag! #POWERGEN27
E. Order services by December 21, 2026Exhibitor Manual, booth rules, insurance, shipping and more
Read the Exhibitor Manual (and Don’t Skip the Deadlines for Discount Pricing by December 21, 2026)
The Exhibitor Manual is your go-to guide for everything, from shipping, furniture, and electricity, to setup, deadlines, and regulations.
- Mark important deadline dates in your calendar.
- Order services (additional furniture, carpet, electricity, etc.) early to avoid rush fees, before December 21, 2026.
As an exhibitor at POWERGEN, your booth includes the following:
- 8’ High black back drape
- 3’ High black side drape
- Identification sign (Booths larger than 300 sq ft are available to order here (order an identification sign, opens in a new tab))
Note: The exhibit area is not carpeted. Aisle carpeting is blue jay for the main aisles and pepper as the secondary color. Booth flooring is REQUIRED.
You can order additional flooring, furniture, or labor in the Exhibitor Resource Center (ERC) (opens in a new tab).
Quick Facts
The Quick Facts page gives exhibitors the essential logistics information about the event in one place. They cover things like booth inclusions, important dates, shipping details, and show schedules including move-in and move-out hours. It’s a handy guide to help exhibitors plan and stay organized for the event.
Booth rules and regulations
Booth rules and regulations outline the requirements for exhibitors to set up and operate their physical booth space at an event. This covers things like display height, safety requirements, and what activities are allowed and not allowed in the exhibit area. Following these rules ensures everyone has a fair, safe, and professional environment to showcase their products or services. Booth rules will be enforced on site.
Certificate of Insurance (Required)
All exhibitors with a physical space at the event are required to provide proof of liability insurance, per their event contract. This coverage protects both the sponsor and the event organizers in case of accidents, damages, or injuries that happen during the show. It’s a standard requirement to help ensure everyone’s safety and financial protection.
Need help with your insurance requirements? RainProtection Insurance can both provide event coverage and collect and review certificates of insurance. For assistance, please contact PORTAL@Rainprotection.net.
Floorplan
The floorplan will become available for you to review closer to the show date.
Material Handling
What Is Material Handling at Tradeshows?
Material handling—often called drayage—is the service provided by the show’s general contractor to move your freight once it arrives at the show’s destination. It covers the handling of your materials from the moment they reach the venue or advance warehouse until they are delivered back to the carrier after the show.
What Material Handling Is Not
- It is not shipping. You still pay your carrier (FedEx, UPS, freight company) to transport your materials to/from the city.
- It is not a booth setup. Labor for building your booth is separate.
- It is not storage for the entire show. Only empty crates get stored during the event.
Shipping: advance warehouse
Ship to the advance warehouse between December 14, 2026 and January 7, 2027 (late fee after January 7). Direct-to-show-site receiving begins January 16, 2027. Full addresses are in the Quick Facts (PDF, opens in a new tab).
5 Tips to save money
Plan Early to Avoid Rush Fees
Ordering services like electrical, internet, furnishings, and material handling before the advance deadlines can save you significantly. Late orders will come with surcharges.
Ship Smart - Consolidate & Use Advance Warehouse
Consolidate your shipments to reduce material-handling charges and consider sending freight to the advance warehouse to avoid last-minute shipping premiums or delays that lead to extra fees onsite. Make sure you ship between the advance warehouse receiving dates of December 14 – January 7.
Reuse & Repurpose your Materials
Invest in modular booth elements you can rebrand or reuse for multiple shows. Swapping graphics instead of rebuilding structures saves time and budget year over year.
Skip What You Don’t Need
Review your orders with your Exhibitor Services Team to avoid unnecessary items or duplicate services. Sometimes you can downsize furniture, reduce electrical needs, or avoid extras that don’t add value.
Take Advantage of Show Resources
Use complimentary items like digital listings, show logos, promotional tools, and educational webinars. These free opportunities boost your visibility without added cost.
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Step 3: Invite Customers December – January – show details Next step: Invite Customers Close Invite Customers
Step 3 of 6 · December – January
Invite Customers
Invite the people you want to see at the show to register through the customer invitation portal in your exhibitor hub. Here you can download email templates, custom web banners, and custom promotional videos.
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Step 4: Amplify with Sponsorship Before the show – show details Next step: Amplify with Sponsorship Close Amplify with Sponsorship
Step 4 of 6 · Before the show
Amplify with Sponsorship
Bolster your event investment’s ROI by working with our sponsorship team. They’ll build a customized option based on your company’s goals.
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Step 5: Attend the Show & Pre-Book for 2028 January 15 – 22, 2027 – show details Next step: Attend & Pre-Book 2028 Close Attend the Show & Pre-Book for 2028
Step 5 of 6 · January 15 – 22, 2027
Attend the Show & Pre-Book for 2028
Before you attend the show, make sure you review the Exhibitor Manual in the Exhibitor Resource Center (ERC) (opens in a new tab).
Before you arrive
Use Converge+ to Access Leads for Immediate Follow-up
Your POWERGEN booth includes one Converge+ Lead Scanning license(s) and Insights dashboard. Complete your setup and assign your scan license(s) using the link below. Need more licenses for your team or have questions? Email POWERGEN.ES@clarionevents.com.
Pack Smart
Bring plenty of catalogs, order forms, pens, tape, chargers, giveaways and other essentials. A well-prepared booth saves time and keeps your team focused on customers.
Prep Your Booth Staff
Your team is the face of your brand!
- Train them on your key talking points, product details, and sales process. Remember, attendees often want to meet with your subject matter expert!
- Encourage a positive, approachable attitude; smiles go a long way.
- Dress professionally and wear comfortable shoes for those long show days.
Plan a Fun & Useful Giveaway
Giveaways are a great way to attract attention and keep your brand top-of-mind long after the show ends. Choose items that are useful, high-quality, and relevant to your audience.
Smart Giveaway Ideas:
- Reusable tote bags – perfect for carrying swag around the show floor.
- Branded water bottles or tumblers – always appreciated and eco-friendly.
- Phone chargers or power banks – high-value, practical, and memorable.
- Mini product samples – let buyers experience your brand firsthand.
- Scratch-off cards or spin-to-win prizes – interactive and fun ways to engage visitors.
- Social media giveaways – encourage attendees to follow, tag, or post a photo for a chance to win.
Pro Tip: Pair your giveaway with a Converge+ Lead Retrieval—like scanning badges or collecting business cards—so you can follow up with those new contacts after the show!
At the show
Show schedule
- Exhibitor move-in Jan 15 – 18 · 8:00 am – 5:00 pm (Jan 18 is MLK Day; holiday labor rates apply)
- Exhibit hall open Tue Jan 19 & Wed Jan 20 · 10:00 am – 5:00 pm
- Exhibit hall open Thu Jan 21 · 9:00 am – 1:00 pm
- Move-out Thu Jan 21 · 1:00 – 9:00 pm · Fri Jan 22 · 8:00 am – 5:00 pm
- Carrier check-in deadline Fri Jan 22 · 2:00 pm
Onsite Pickup
When you and your team arrive onsite, please stop by the registration desk to pick up your individual badges. For security purposes, each team member must collect their own badge—bulk pickup is not permitted. Badges and provided lanyards must be worn at all times while onsite. A photo ID is required for badge pick up.
Onsite Contacts
Here is a list of the important contacts for you and your team’s time onsite. Each contact is listed with their company and phone number. If you are uncertain of who can best assist you, please contact your exhibitor services managers POWERGEN.ES@clarionevents.com, and they can help or better direct you.
Safety and Security
The safety and security of our attendees, exhibitors, sponsors, partners, and staff is our top priority at POWERGEN. While much of our security infrastructure is working behind the scenes in conjunction with the Salt Palace Convention Center, we are continuously reviewing and enhancing our procedures to ensure the safest experience possible for everyone.
Code of Conduct
All attendees are expected to adhere to our Code of Conduct to ensure a safe, respectful, and professional environment for everyone onsite.
Bonus Tips for Going the Extra Mile
Set yourself up for success with a few simple best practices:
- Arrive early to set up your booth and familiarize yourself with the show floor before attendees arrive.
- Take advantage of networking opportunities by attending receptions and educational sessions—you never know where your next valuable connection will come from. More here: networking events
- Capture your observations throughout the event. Make note of what worked well and opportunities for improvement to help you plan for an even more successful show next year.
- Smile and be approachable. A warm, welcoming attitude is one of the most effective—and free—ways to attract attendees to your booth and create memorable interactions.
Move Out Process
During move-out, all companies are required to complete a Bill of Lading (if you need assistance loading your freight) or a Material Handling Agreement (if you are using a freight carrier) before any freight can be released from the show floor. Material handling charges must be paid in full prior to shipment. Please plan accordingly to avoid delays and ensure a smooth move-out process.
Pre-book for 2028
Pre-book for POWERGEN 2028
Get a jump-start on 2028 by locking in your booth space now so it is smooth sailing after the 2027 live event!
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Step 6: Follow Up on Leads After the show – show details Next step: Follow Up on Leads Close Follow Up on Leads
Step 6 of 6 · After the show
Follow Up on Leads
Lead Follow Up with Converge+
The conversations you have at POWERGEN don't end when the show floor closes. With Converge+, you can access your post-show leads, review conversation notes, and retrieve your contacts to help your team follow up quickly and effectively. Use insights to prioritize your hottest prospects, personalize your outreach, and turn meaningful booth conversations into lasting customer relationships. The sooner you connect with your new leads, the greater your opportunity to convert them into sales.
Have a Post-Event Follow-up Plan
- The show doesn't end when the exhibit hall closes; it's just the beginning! Use the insights captured in Converge+ to create a strategic post-event follow-up plan and keep the momentum going.
- Review your lead data, notes, and engagement insights to identify your highest-priority prospects.
- Send personalized thank-you emails while your conversations are still fresh.
- Contact your hottest leads within the first week to maximize your opportunity for conversion.
- Use your lead data to track outreach, monitor progress, and ensure no valuable connection falls through the cracks.
Pro Tip: Block time on your calendar during the week after the show to review your Converge+ insights and follow up with leads. A timely, personalized response can make all the difference in turning conversations into customers.
Social Posts
Leverage LinkedIn to create a little FOMO after returning. Share moments from the show floor, highlights from educational sessions, or eye-catching visuals from your booth. These posts help extend your reach and give attendees (and those who couldn’t attend) a glimpse into your experience.
Tag us and use the event hashtag! #POWERGEN27
Survey
Your feedback matters. Completing the post-show survey helps us understand what worked well and where we can improve. We use these insights to plan and enhance the event for the following year—so your input directly shapes the future of the show.
No action needed now. Surveys will be sent automatically after the event.
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